Using AI in Go-To-Market Operations with Nicholas Lansberry, GTM Operations Manager of Expedient
In this episode, Romeo is joined by Nicholas Lansberry - GTM Operations Manager at Expedient. They are a data center and cloud services provider for digital transformation.
Nick together with Romeo discusses the role of AI as a teammate. Nick explains a few use cases, eg. using AI to assist salespeople in crafting tailored messages for target accounts, using CRM data and industry insights.
They also envision the future of AI in roles like revenue architects, focusing on customizing and refining AI blueprints to align with specific business needs.
The discussion also covers Ai importance in reporting, especially in tools like HubSpot.
