Why Companies Fail With ABM With Former Head of RevOps at N.Rich, Anastasiia Binns
This time, Romeo together with Anastasiia Binss (now RevOps Head at Semble) discusses the 5 most common pitfalls of ABM in organizations and how to fix them.
What you'll learn from this episode:
00:00 Journey from Anthropology to ABM and RevOps
5:28 What is Account-based marketing
7:28 Changing to ABM is scary
17:41 Common misconceptions about ABM
21:21 Pitafll #1: We don't understand what ABM is
25:75 Pitafll #2: We set ourselves the wrong KPIs
31:26 Pitafll #3: We set it and forget it
36:25 Pitafll #4: Our sales team is not part of the process
41:33 How to get sales buy-in for ABM
44:50 Pitafll #5: We underestimate the size of the project
49:27 Treat ABM as a strategy, not a project
(This episode comes from our past summer webinar with Anastasiia Binns)
Connect with Anastasiia:
What you'll learn from this episode:
00:00 Journey from Anthropology to ABM and RevOps
5:28 What is Account-based marketing
7:28 Changing to ABM is scary
17:41 Common misconceptions about ABM
21:21 Pitafll #1: We don't understand what ABM is
25:75 Pitafll #2: We set ourselves the wrong KPIs
31:26 Pitafll #3: We set it and forget it
36:25 Pitafll #4: Our sales team is not part of the process
41:33 How to get sales buy-in for ABM
44:50 Pitafll #5: We underestimate the size of the project
49:27 Treat ABM as a strategy, not a project
(This episode comes from our past summer webinar with Anastasiia Binns)
Connect with Anastasiia:
Connect with Romeo:
