From Super Bowl Ads to Community Events: Gong's Marketing Strategies w/ Senior Director of GTM Operations at Gong, Shantanu Shekhar
In this episode Romeo sits down with Shantanu Shekhar, Senior Director of GTM operations at Gong.io, to explore creative go-to-market strategies, from exclusive events to community building.
Additionally, our guest sheds light on Gong's AI strategy, highlighting the importance of understanding data volume, relevance, and compliance. Drawing from Gong's experience, he illustrates how conversational intelligence helps revolutionize sales processes and Account-based marketing.
During the conversation, Shantanu also shares practical tips for engaging with target personas in a crowded market, especially in enterprise deals.
HIGHLIGHTS:
00:00 Shantanu's journey from engineering studies to RevOps
08:24 The role of conversational intelligence in changing GTM
11:19 Understanding Gong's conversational intelligence tool
15:10 Using accounts' insights in ABM
19:08 Targeted events for building thought leadership
30:37 Challenges in enterprise deals and how to overcome them
35:09 Creating content and playbooks for enterprise deals
38:07 RevOps resources: Shantanu's recommendations
Connect with Shantanu:
Additionally, our guest sheds light on Gong's AI strategy, highlighting the importance of understanding data volume, relevance, and compliance. Drawing from Gong's experience, he illustrates how conversational intelligence helps revolutionize sales processes and Account-based marketing.
During the conversation, Shantanu also shares practical tips for engaging with target personas in a crowded market, especially in enterprise deals.
HIGHLIGHTS:
00:00 Shantanu's journey from engineering studies to RevOps
08:24 The role of conversational intelligence in changing GTM
11:19 Understanding Gong's conversational intelligence tool
15:10 Using accounts' insights in ABM
19:08 Targeted events for building thought leadership
30:37 Challenges in enterprise deals and how to overcome them
35:09 Creating content and playbooks for enterprise deals
38:07 RevOps resources: Shantanu's recommendations
Connect with Shantanu:
Connect with Romeo:
