Driving Sustainable Growth: ABM and RevOps Tips W/ Advisory Leader at Insight Partners, Pablo Dominguez
How does Lean methodology factor into go-to-market strategies? What are the key considerations before adopting an ABM strategy? How does RevOps' role shift before and after an IPO?
Romeo sits down with Pablo Dominguez, Advisory Leader at Insight Partners, to answer these and more questions.
00:00 Introduction and background
06:54 Applying Lean Methodology in GTM
9:33 How Insight Partners Work with Companies
15:45 Finding GTM Fit
25:19 The Ultimate Metric in ABM
28:14 Experimentation and Iteration in ABM
29:33 RevOps Pre-IPO vs Post-IPO
37:45 Leveraging AI in Marketing and RevOps
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