How to Combine Inbound and Outbound with CRO at Walnut, Catie Ivey
How to align inbound and outbound strategies? What are the challenges with outbound sales? How to improve the B2B buying process?
Romeo Mann sits down with Catie Ivey, CRO at Walnut, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and Background
03:15 Developing Outbound Motion
06:00 The Difference Between CRO and Sales Leader roles
08:00 Aligning Inbound and Outbound Strategies
11:44 When to invest in ABM platform
15:29 Essential skills for marketers today
21:09 Challenges with Outbound Sales
27:12 What should CRO prioritize in a Series B Company?
35:11 Improving the B2B buying process
37:27 Recommended Resources
Connect with Catie Ivey:
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