Creating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood
What are the key steps in creating a go-to-market roadmap? How to enter a new market? Which parts of the GTM strategy can you outsource to agencies?
Romeo sits down with Derek Osgood, Founder & CEO at Ignition, to answer these and more questions:
HIGHLIGHTS:
00:00 Intro and Background
01:23 GTM Roadmapping
09:27 Customer Feedback and Insights
20:38 Entering a New Market
31:47 Message Customization for Different Regions
34:40 GTM Execution Plan
41:23 Internal Competencies vs Outsourcing
44:45 GTM Maintenance and Optimization
48:23 Post Launch Phase
50:55 Neglected GTM Areas
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