Nearbound: New GTM for sustainable growth? (with Jill Rowley, GTM advisor & expert)

GTM expert Jill Rowley explains the "Nearbound" - a new GTM on the block focused on building partnerships with the companies that your customers already work with to drive joint growth. You'll learn about moving from aggressive growth to more sustainable ways of driving revenue and how GTM strategies have evolved. 

HIGHLIGHTS:
00:00 Intro and background
06:29 Partnerships in modern GTM
13:22 Nearbound strategy
27:32 Sales and marketing alignment
48:49 Partnerships for sustainable growth

Connect with Jill Rowley
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Nearbound: New GTM for sustainable growth? (with Jill Rowley, GTM advisor & expert)
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